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Carma was founded in 2022 by Royal Navy veteran Jim Holland and Iain Gurney with a clear mission: to make a real impact on the planet while supporting veterans on their resettlement journey.
What started as a way to provide employment opportunities to veterans through tree planting in the UK has grown into a full-scale climate action platform - helping businesses and individuals easily integrate sustainability into their operations and daily lives.
From tree and kelp planting to verified carbon credits and plug-in climate solutions, we provide the tools to take meaningful, measurable action. Whether it's a one-off investment or an ongoing climate commitment, we provide a range of UK and global projects to suit even the most discerning of customers.
We believe that sustainability should be simple, impactful, and accessible - creating positive outcomes for business, people and the planet.
In just three years, we've made significant progress - partnering with a growing community of businesses and individuals to deliver innovative, impactful climate solutions. But we know this is only the beginning of our journey...
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Co-Founder
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Non Exec
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