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“Giving back is at the core of Carma. As a veteran myself, I understand the challenges of transitioning to civilian life - and the importance of purpose, stability, and community. That's why supporting veterans isn't just something we do; it's part of who we are.
Veterans have always been woven into our DNA, and we're committed to creating real, lasting opportunities for them while restoring the planet.
When we support veterans, invest in sustainability, and strengthen communities, everyone benefits. It's good for business, people, and the planet."
CEO & Co-Founder
We believe climate action should walk hand-in-hand with social impact. That's why we're proud to contribute 3% of all our revenues to the Standing Tall Foundation.
This partnership is especially close to our hearts, not only because of the link with veterans, but because of the foundation's commitment to resilience, dignity, and second chances mirrors our own values at Carma.
Rapid, professional mental health support is at the heart of the foundation's mission. From PTSD and anxiety to depression and grief, they offer confidential help to those in need, including veterans, young people, and the wider community.
Their Rural Weeks Programme is a week-long residential course that gives participants hands-on exposure, expert guidance, and real career pathways into meaningful outdoor work. 93% of course attendees feel more prepared for employment after their courses.
At Carma, we recognise the invaluable service and sacrifices made by our veterans. To support their transition to fulfilling civilian careers, we are committed to contributing £400 towards the Rural Weeks courses for every 1,000 trees funded.
This initiative not only aids in funding HighGround's transformative programmes but also underscores our dedication to environmental sustainability and social responsibility. By linking our tree sales to veteran support, we aim to create a positive impact that resonates both environmentally and within the veteran community.
Through this partnership, Carma and HighGround collaboratively foster new beginnings for veterans, nurturing growth in both their professional lives and the environment.
